Pay-Per-Click (PPC) advertising is one of the most popular strategies of digital marketing because it is known to offer immediate outcomes. Search engine advertising (also known as paid search or search engine marketing) is just as important as organic search engine optimization. It's a way to "purchase" website visitors in addition to generating them naturally. Businesses have had great success with PPC advertising, so more and more are jumping on board.
Google Local Services ads are a new Google pay-per-lead ad unit designed for service providers like plumbers and electricians. When local customers search for a business like yours, Local Services ads are placed at the top of the Google search results. Google Local Service Ads is different from other platforms because the ads show the company’s hours, ratings, reviews, and contact information. The more clicks a company generates, the more customers you’ll earn.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging with your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Netriches Aruba would love the opportunity to work with you on your project, and we do understand that you may have some questions. We tried to cover a lot of basics with this FAQs but feel free to contact us if you have any additional questions.